Always Blonde Shampoo

$28.00 USD
  • Neutralizes Brassy, Yellow Tones
  • Helps Brighten, Refresh, and Preserve Blonde, Gray, or Platinum Hair
  • Formulated with Keratin, Acai Extract, and Argan Oil
  • Enhances Tone
  • Sulfate-Free
  • Gentle Enough For Daily Use
Free shipping orders $60+
Hassle-Free Returns
Cruelty Free
Color Safe

Our sulfate-free purple shampoo helps illuminate blonde hues, enhances tone, and neutralizes brassiness.

Lather and massage throughout wet hair and scalp for 1-2 minute. Rinse. For best results follow with Pure Brazilian Always Blonde™ Conditioner.

For external use only. Avoid contact with eyes. In the event of contact with eyes, rinse immediately with plenty of water. Discontinue use if irritation occurs. KEEP OUT OF REACH OF CHILDREN.

Aqua (Water/Eau), Sodium Lauroyl Methyl lsethionate, Cocamidopropyl Betaine, Cocamide MIPA, Decyl Glucoside, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Fragrance (Parfum), Propylene Glycol, Glycol Distearate, Polyquaternium-7, DMDM Hydantoin, Polyquaternium-10, Citric Acid, Divinyldimethicone/Dimethicone Copolymer, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, PEG-55 Propylene Glycol Oleate, Tetrasodium EDTA, C12-13 Pareth-3, C12-13 Pareth-23, Amodimethicone, Cinnamidopropyltrimonium Chloride, Glycereth-26, Methyl Gluceth-20, PPG-5-Ceteth-20, Argania Spinosa (Argan) Kernel Oil, Mangifera lndica (Mango) Seed Butter, Orbignya Oleifera (Babassu) Seed Oil, Theobroma, Grandiflorum (Cupuacu) Seed Butter, Ext. D&C Violet 2 (Cl 60730), Linalool, Hexyl Cinnamal, C11-15 Pareth-7, Laureth-9, Trideceth-12, Limonene, Euterpe Oleracea (Acai} Fruit Extract.

Customer Reviews

Based on 26 reviews
as described

as described

Just being HONEST
Large bottles!!

These bottles are BIG I never pay attention the size and then it shows up at the door like THAT! It’s massive, definitely going to last forever!It’s a very thick, smooth consistency. It smells great! It truly helps bring out the brightness in your hair and take out all that yellow and brass!My new favorite purple products absolutely!!

Fragrance so strong

This is my second pure brazilian product, specifically always blonde as I have the conditioner. Again with this, the fragrance is way stronger than it needs to be for me personally which is my main complaint and annoyance with this but otherwise it is fine. Pigment not the strongest so won't need to worry about purple spots, fine for frequent use/maintenance

katelyn giudice
Large bottle - smells amazing

This purple shampoo is amazing and yes it actually works. I am naturally brunette but the ends of my hair are bleached, so naturally they are very brassy and yellow toned.. I’ve been using this shampoo and it really does work to maintain the blonde! It has a really nice scent that made my hair smell great! This is a really LARGE sized bottle so it will literally last you forever.

Smells really good

Great Value for this shampoo. The bottle is huge and it smells so good! It is a rich thick consistency and a little does go a long way. I use with a purple conditioner as well. It really does a great job at maintaining my highlights.