Strong, Healthy, Gorgeous Hair!

Thousands of stylists use Pure Brazilian everyday due to its lovely scent, ease of application, same day washout, and gorgeous results.

Pure Brazilian's Smoothing System Is Formulated In Brazil.

What sets our smoothing system apart is its exceptional performance and multifaceted benefits. First and foremost, it washes out the same day in the salon, eliminating any downtime and allowing clients to flaunt their sleek, radiant locks immediately. Our formula imbues hair with a luminous shine while fortifying the cuticle, resulting in strengthened strands that are resistant to frizz and breakage. By protecting the cuticle and reducing blow-dry time.

Our smoothing system not only enhances hair health but also streamlines styling routines. Furthermore, it acts as a shield against heat damage from styling tools, preventing split ends and promoting healthy growth. Available in various bottle sizes, including convenient travel options, and complemented by a luxurious home care line, Pure Brazilian offers a comprehensive solution for salon professionals and clients alike. With its special formulation designed to maximize results while minimizing chemical exposure, our smoothing system ensures that your color shines vibrantly, with cuticles sealed and imbued with moisture for a lasting, radiant finish.

What makes Pure Brazilian different than other brands?

• Amazing results every time
• More shine, less chemicals, and easy to apply formula
• We are honest about our ingredients.
• We keep our line small and simple
• Everything we do has the stylist and salon owner in mind
• You will have a personal account manager


UV Protection

Color Safe

Cruelty Free

Gluten Free