Always Blonde Shampoo
Always Blonde Shampoo
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Always Blonde Shampoo

Neutralize your brassy, yellow tones with Pure Brazilian Always Blonde Shampoo. Helps brighten, refresh, and preserve your blonde, gray, or platinum hair while maintaining its softness. Gentle enough for daily use.
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Our sulfate-free purple shampoo helps illuminate blonde hues, enhances tone, and neutralizes brassiness.

  • Neutralizes Brassy, Yellow Tones
  • Helps Brighten, Refresh, and Preserve Blonde, Gray, or Platinum Hair
  • Formulated with Keratin, Acai Extract, and Argan Oil
  • Enhances Tone
  • Sulfate-Free
  • Gentle Enough For Daily Use

Additional Information

13.5 oz., 33.8 oz. (1 Liter)

Suggested Use:

Lather and massage throughout wet hair and scalp for 1-2 minute. Rinse. For best results follow with Pure Brazilian Always Blonde™ Conditioner.


Aqua (Water/Eau), Sodium Lauroyl Methyl lsethionate, Cocamidopropyl Betaine, Cocamide MIPA, Decyl Glucoside, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Fragrance (Parfum), Propylene Glycol, Glycol Distearate, Polyquaternium-7, DMDM Hydantoin, Polyquaternium-10, Citric Acid, Divinyldimethicone/Dimethicone Copolymer, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, PEG-55 Propylene Glycol Oleate, Tetrasodium EDTA, C12-13 Pareth-3, C12-13 Pareth-23, Amodimethicone, Cinnamidopropyltrimonium Chloride, Glycereth-26, Methyl Gluceth-20, PPG-5-Ceteth-20, Argania Spinosa (Argan) Kernel Oil, Mangifera lndica (Mango) Seed Butter, Orbignya Oleifera (Babassu) Seed Oil, Theobroma, Grandiflorum (Cupuacu) Seed Butter, Ext. D&C Violet 2 (Cl 60730), Linalool, Hexyl Cinnamal, C11-15 Pareth-7, Laureth-9, Trideceth-12, Limonene, Euterpe Oleracea (Acai} Fruit Extract.


For external use only. Avoid contact with eyes. In the event of contact with eyes, rinse immediately with plenty of water. Discontinue use if irritation occurs. KEEP OUT OF REACH OF CHILDREN.