I don’t know whether purple shampoos and conditioners really help cut down on brassiness, but I do know that this conditioner makes my thick, dry hair feel soft and smooth. I can feel it as soon as I rinse it off in the shower, and it keeps my hair softer and more manageable for days. A winner, whether it tones or not.

I didn't detect the rubber eraser scent that one reviewer noted but there is a subtle, almost new-car-like smell. But not really. I like that it isn't a floral or perfumey scent. I am using it for my highlights and no complaints thus far.

This is my favorite conditioner! It's thick and super purple. But doesn't make my hair purple when washing. It lightenes my brassy blondes to a nice toned blonde without overdoing it as some do and I do not end up being a dark grey/ purple. It smells so good and sweet and just a little bit goes a long way and leaves my hair so soft even with our hard water. Excellent product!

Not the most pigmented toner I've used, but is fine for everyday maintenance or for those already pretty ash blonde and afraid of turning any hint purple. Moisturizing ability is pretty good as well. Main complaint would be that the fragrance seems a lot stronger than necessary imo

This conditioner works very well for yellowish tints in my hair. It doesn't take them away completely, only a toner would do that, but this is more gentle. Some blonde conditioners are very drying, but this one was not too bad. It felt nice when I applied it to my hair and it didn't strip my hair of moisture. I wouldn't say it's a great conditioner, it really needs a leave-in applied after, but it's good for color neutralizing.